Welcome, CEO.
One quarter — your first real decisions
You have taken charge of an independent EV manufacturer. Starting with 1,800 Gen 1 vehicles in inventory and €350M in long-term loans, your mission is to win market share in a territory where the total market is 30,000 units this quarter across 5 competing firms. Price smart, manage your factory, and invest in R&D to build a sustainable business.
This tutorial walks you through one quarter of decisions:
- 1Set your vehicle price and marketing budget
- 2Plan factory production (normal + overtime)
- 3Choose your R&D engineering strategy
- 4Decide whether to order market intelligence
Your Starting Position
Cash on Hand$43M
Inventory (Gen 1 vehicles)1,800 units
Inventory Value$54M
Factory & Machinery$450M
Long-term Loans−$350M
Total Equity$197M
All values in your selected currency.